Float like a butterfly...

Float like a butterfly... to defend or attack?

It’s a short one today. When’s the last time you looked deep into Google’s eyes (or o’s) and realized just how much cool stuff they have?

Life Images is one example of the many features of Google that not many people know about. For anybody using PowerPoint to drive points home, it’s an AMAZING tool. Search the entire LIFE magazine archive, copy the image into the background of a slide, type an exciting title or interesting point, and you hardly need your ad agency anymore for help with punchy presentations.

Google has hundreds of interesting features, but most people in the world use the standard search. Over 97% of its revenues are from advertising (primarily through, or related to, the search box).

The brand problem is: can a brand that gets really well known for one thing, ever get the credit it deserves for the multitude of other things it’s great at?  Furthermore, can it make money from the extra stuff? Or is “building everything” the only way to defend vs Microsoft, Yahoo, Apple, etc.?

We’ll cover this a lot over the next few weeks, but in the meantime, do a presentation with a few LIFE images and make people say ooooooohhhhhh.

Join the conversation! 2 Comments

  1. Thx for the tip. Will do 🙂 To your question: what if Google would not stand for a service (eg search) but for something like “your access to anything relevant in the web” following their mission: “… to organize all the world’s information and make it universally accessible and useful”.

    A bit like a supermarket chain which is not standing for a product or service rather than for “getting all food” plus some differentiators like “friendlyness” or “best price”. Only that at Google the differentiator might be “relevance” and the food actually is “everything on the web”?

  2. I like it, but isn’t relevance all relative? And since most pieces of information and media/content (i.e., “everything”) are on the web anyway, isn’t it going to be tough for Google to be accepted as the “everything” or “only thing you need” brand?

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