
During my 5 years back in Canada, I have been faithful to one beer brand – King Pilsener. King was a microbrewery in Nobleton (next to King City, north of Toronto) that had a very simple idea: Buy the best equipment and ingredients from the Czech Republic, and make a pilsener as good as or better than Czechvar, Pilsner […]

When I moved back to Canada in 2010, I had a new commuting challenge: to regularly travel 220 return kilometres, from west Toronto to Waterloo, ON. For my wife and two kids, I needed comfortable seating and trunk space too. Since I would be parking on the street in my more urban-than-suburban neighbourhood, I didn’t want to get […]
Nearing the end of weekend trip to Montreal with some old friends, the three guys left were having a lazy Sunday at a pool (billiards) bar a few hours ahead of our 7:45pm flight. Just before 2pm we get simultaneous emails from Porter Airlines with this message: IMPORTANT – Flight Change Notification Porter Airlines […]

Hello again world. It’s been a crazy couple of months, culminating in my realization that Canada doesn’t actually have that many companies that think they need a helpful brand strategy guy like me. I’ve decided to take Interbrand’s list of the top 25 Canadian brands, and count down some basic brand-brain impressions, things I like, […]

born in 1649, Fiskars Ruukki, Finland. On my frequent business trips to Helsinki, visits to the Stockmann department store would spruce up the occasional boring evening. I remember regularly browsing the hardware department, noticing some very impressive orange and black coloured tools, but always hesitating to purchase. They weren’t too expensive, just beautiful and sturdy […]