George Pneumaticos is a brand specialist. My last name has more to do with confessions rather than with tires or air pressure.
What I do have is a clear way of thinking about brands, products and marketing. I hope most people will enjoy my blog.
For the branding community, I'm a Brand Strategy Specialist who understands how to link the following 5 things:
1) business strategy
2) brand positioning
3) brand architecture (including names)
4) brand identity
5) product & service design
I can't give you answers, but I can help you use your brand brain.
