First of all, please excuse the lack of polish on the website, I’m still learning how to use WordPress and all the lovely associated tools.

I used to live in London, but my family and I have moved to Costa Rica for a while. I’m trying to write a book on the links between Brand Architecture (it’s not just about naming), Business Strategy, and Design. I used to work on these things at Nokia, and I’ve learned a helpful framework or two. Now it’s time to share.

To help me along, I’ll write little pieces every day about things that I like or dislike, and use my brand frameworks to break down problems or offer solutions.