but my project got frozen
I’m on the web but my project got frozen

First of all, please excuse the lack of polish on the website, I’m still learning how to use WordPress and all the lovely associated tools.

I used to live in London, but my family and I have moved to Costa Rica for a while. I’m trying to write a book on the links between Brand Architecture (it’s not just about naming), Business Strategy, and Design. I used to work on these things at Nokia, and I’ve learned a helpful framework or two. Now it’s time to share.

To help me along, I’ll write little pieces every day about things that I like or dislike, and use my brand frameworks to break down problems or offer solutions.

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