June 27, 2010 — pneumaticos
Customised print marketing is a tricky business
Last month Arsenal sent me a renewal reminder for my silver membership (lets me buy individual tickets quite easily). I thought “that’s quite clever, and I do feel like part of the team.” Although I must say Cesc’s hand is getting quite close to slow-dance level.
My wife, whose last name is Woods, was less impressed with her representation:
Arsenal, as long as you impress your core target (I imagine silver members are 80% guys), you’re still doing the right thing.