That can's got a lot of bottlers

The Brazilian Consumer Protection Code of 1990 states that all products must have labels indicating point of origin. Brazil is a big country with 27 states. It seems like each state has a Coke bottler. So when Coca Cola tries to save on packaging with one can design for the whole country, the final product looks mostly like bottler addresses and phone numbers, which it is.

At least the Brazilian Coke recipe still uses that glorious, real, and local cane sugar.

Over the next few days, I’ll try to find more examples of packaging gone wild (or hopefully the opposite) without showing or talking about the ubiquitous “How Microsoft would have designed the iPod box”