In the old days (2007), companies used to generate potential names for new products and features, test them against various Intellectual Property / trademark registers in various countries, filter out the “red light” names, check URL availability and pick whatever was left from a (usually very) short list. After the launch of iPhone 4 today, […]

In my previous life, I worked closely with Finland’s most active IPR (Intellectual Property Rights) department. Besides the current hot topic – the Apple lawsuit, Nokia monitors misuse of its trademarks. ┬áThere are very strict guidelines on how outside companies can use the Nokia name or any other protected names and terms Nokia uses in […]