January 6, 2010

Fight! Kikkoman

Kikkoman Soy Sauce is the Heinz Ketchup of Japan – full of tradition, trust, and fun.

In this video, Ketchup and Worcestershire sauce take a laser beam to the head in an effort to combat rising sales of both in Japan a few years ago.

Shoyu. Show me. I love it.

Join the conversation! 4 Comments

  1. Hey George.

    Now I’m feeling guilty for the Amoy brand Soy sauce we have in the cupboard! Great fun campaign and looks as though it was quick and cheap to produce.

    Enjoying your posts – keep up the good work.

  2. um was kikkoman scoring with some chick?

  3. good soy sauce gives you power to score. I think there’s a quick message that says “DO try this at home” during his romp frame.

  4. enough said. i am going to buy even MORE kikkoman sauce.

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Brand Mythology, Product Differentiation