Hi, just a short one today. I’m off to Canada for an Easter Holiday.

My Easter brand point: Easter Bunnies are dumb and have much more to do with welcoming Spring rather than celebrating Easter. Bunnies are popular because they’re often chocolate, and also because the story of Jesus dying painfully in sacrifice then rising to save everyone (well Christians anyway) is a bit extreme for the youth of today. Why not make Jesus fun and relevant for the new millenium?

With Astronaut Jesus! Let the power of Astrochrist fulfil our lives and hearts once again.

Astronaut Jesus hails from Brazil

Astronaut Jesus hails from Brazil

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Brand Mythology, Brand Personality, Product Differentiation