In the old days, Heinz was the world’s thickest ketchup. In the 1990’s they replaced the real cane sugar with high fructose corn syrup (HFCS) and they stopped talking about thickness. The reason for the switch? Like Coca Cola, cost savings. They sacrificed their age-old positioning (thickness) in favour of millions of dollars of sugar […]

Things I am relearning about Canada #57: people love pumpkins. How do I know? Fruit stands around Toronto have been chock-full of small, medium and large pumpkins since late September. Mill Street Brewery is selling “Nightmare on Mill St” which by reports is spicy but not very pumpkinny. Finally, every coffee joint in town is […]

Car Dealer: This brand new Audi A3 is only $35,000 it has all the bells and whistles. Don’t bother going anywhere else. I guarantee you I will match the price if someone else offers you the same car for less in the next 24 hours. Consumer: Ok I’ll buy it. Fast forward to next day, […]

Until last year, I didn’t know about High Fructose Corn Syrup (HFCS). Like anything in life, you only notice some things when you try them. I never noticed how bad American Coca Cola tasted until I spent 3 months in Costa Rica getting used to original-recipe Coca Cola. Original recipe means the sweetener is real […]

More in the next couple of days about the meaning of this from a brand perspective… In the meantime, go make yourself a great drink.

In February 2009, Barack Obama visited Ottawa and ordered two maple cookies from the Moulin de Provence bakery in the city’s famous By Ward Market. When it was reported in the news, orders came flying in at a rate of 2000 a day. In December 2009, I visited Ottawa and saw this outside the bakery: […]

It was an innocent time. In 1982, people either played proper video games in arcades / convenience stores / donut shops, or they played not-so-good games on the Atari system. My friend Derek and I used to go over to this guy Kurt’s house to play Atari. Atari was fun, but Kurt’s smoking-hot mom (she […]

This is episode 2 of week.  I posted the video again, but I don’t know how to cut a YouTube clip down. So please refer to the 5mins30second mark. When in Houston on the way to Costa Rica, I mentioned that I was not impressed with Hershey’s (which I hadn’t sampled in a very […]