Car Dealer: This brand new Audi A3 is only $35,000 it has all the bells and whistles. Don’t bother going anywhere else. I guarantee you I will match the price if someone else offers you the same car for less in the next 24 hours. Consumer: Ok I’ll buy it. Fast forward to next day, […]

I know I shouldn’t be making fun of other people’s website design, but there is something particularly jarring about this. Angostura Bitters is a world-renowned drink ingredient. The brand has been around since 1824 (no typo). It is an essential element of the world’s oldest cocktail recipes, like the Manhattan. 2 oz blended whiskey 1/2 oz sweet […]

The more things stay the same, the more my perception changes. When I was a kid, the Pop Shoppe was this weird place in town where they made the soft drinks right in the store and bottled it. It cost less than regular soft drinks and was in those inconvenient glass bottles. My dad was […]

Until last year, I didn’t know about High Fructose Corn Syrup (HFCS). Like anything in life, you only notice some things when you try them. I never noticed how bad American Coca Cola tasted until I spent 3 months in Costa Rica getting used to original-recipe Coca Cola. Original recipe means the sweetener is real […]

As a big fan of the Montreal Canadiens in the 1970’s and 1980’s, I used to collect hockey cards. The company that manufactured them was called O-Pee-Chee, and I loved the photography, having all the players’ stats on the back at my disposal, and I especially remember noticing the visual cues that signalled one year’s […]

The stodgy Daily Telegraph says its journalist was moved to tears. The Guardian says “This has to be the most believable example in advertising of someone ageing 70 years over the course of a minute and half.” Even my friend Ian Sohn who works at an ad agency in Chicago likes it. Here is the commercial. […]

After a few weeks of our 19 month old child attending Costa Rican nursery, my wife and I started noticing him smelling rather fresh (good fresh, not “fresh”) upon his return from the daycare centre. We assumed he was getting big hugs from a perfume-wearing woman at the nursery. When we asked some other parents […]

Molson Canadian is a popular beer in Canada. Canada became a country in 1867. Michelob is making lots of money with a low calorie beer (Michelob Ultra) in the US. Moosehead has launched a low calorie beer called Cracked Canoe (which apparently doesn’t taste great either) I would have loved to have been in the […]

This is the rumoured 2010 Arsenal shirt according to Arseblog. If this actually comes together, my despair with the emptiness of sports marketing may assuage slightly. To pay for the naming of a stadium, to own much of the advertising space around the pitch, and to have a logo on the shirt is a huge […]

Radio 6 Music is probably the best station in the world for educating people about, and entertaining people with, interesting music. Unfortunately, the BBC Trust has proposed to kill the station as part of cutbacks. This is being done as a precursor to further expected forced cuts once a Conservative government is elected into power […]