February 6, 2010 — pneumaticos
A white paper on mobile phone name craziness published on BrandChannel
Hooray, I’ve been published somewhere other than here.
Try: http://www.brandchannel.com/papers.asp
or just download directly from here
Hooray, I’ve been published somewhere other than here.
Try: http://www.brandchannel.com/papers.asp
or just download directly from here
Hi George! Thanks for the write up! Very good article and all so true! I think there is no other industry than the phone market in the USA that has the same combination of huge amount of brand names and corresponding marketing investment. All there to help people to understand and buy 🙂
About time your Brand Brain got the proper recognition. I’ll keep this PDF to hand next time I get a stupid question on naming – good analysis with simple explanations, as always. Keep blogging!
Nice paper, I really enjoyed and your blog seems pretty interesting! (although you really should invest some time in the design… seriously dude)
Hi Luis, I agree with your design feedback. That’s in my March plan 🙂
I read your article on brandchannel and thought that it was right on. I have worked on the carrier side of wireless for 8-1/2 years and have had many of the same thoughts myself.