November 1, 2009

30 Minute Time Zones

Living 10 degrees north of the Equator certainly changes the way you understand the world.  There are two seasons: rainy and summer. Days are roughly 12 hours long all year round.  And there is no summer or winter time change: there’s really no reason to change it.

Screen shot 2009-11-01 at 22.55.30

Venezuela went through a major time change in 2007: they decided to become a 30 minute country.  It joined Newfoundland, India, Iran and parts of Australia as a place where business people need to do mental gymnastics to organize a teleconference with foreign colleagues.  I am aware of this every time I watch Central American TV networks.  “The show is on at 8:00 Columbia time, 8:30 Venezuela.”

I was always suspicious of Newfoundland, and its TV and Radio shows that started 30 minutes after everyone else. How can you trust a place which is 30 minutes late for everything?

The objective all 30 minute countries / regions will give when asked, is some story about assuring the optimal number of daylight hours for their citizens.  I am now convinced it’s a brand signal to differentiate in an empty but repetitive way.  They do it so television announcers will mention the 30 minute country or region’s name at least 20 times a day, in an effort to promote tourism to their quirky, time-delayed land.

Tomorrow I’ll tell you about NRC Time, the world’s finest telephone recorded time clock.

Join the conversation! 1 Comment

  1. Hey George

    Nepal went one better than India. Not content to sit in the same time zone, to be different they added another 15 mins on. So they are 1/4 hr ahead.


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